Episode 42: Sellout/Supreme


Often after receiving commercial success, there is much talk about whether or not an artist sells out. But a more interesting notion here at The Freeze is the process of which an artist can “un-sellout” as they tether the line between compromising their persona and positioning themselves for future opportunities. The same can be said about capital B-Brands. In this episode, we discuss both the process of un-selling out and whether or not Supreme clothing is capitalizes on their counterculture rebel reputation.