Jay-Z’s “4:44” Puma’s get a limited release date

In the spirit of the 4:44 album, Jay-z is releasing a limited edition sneakers in partnership with Puma via Kith. How many pairs? Only 44 to be released, with one coveted pair having enclosed concert tickets. The shoes were unveiled by Beyonce in an Instagram post teasing the shoe a few months ago.

The Puma Clyde sneakers resemble the artwork for Jay-z’s album 4:44 which is highlighted with a Cream upper while 4:44 lands on the heel. Constructed with a premium leather, we also have the midsole which extends across the outsole. The classic low-top silhouette boasts a light pink leather upper with exclusive heel tabs that read “LGA” on one shoe and “718” on the other. The sneaker presents a clean and minimal look,  while the’4:44′ album barcode stamped on the side gives a futuristic sense to the aesthetic. The peach-colored shoes feature the album’s track list outlined on the inner sole.

The exclusivity of the sneaker is marked on each pair. Each pair is number 1:44, 2:44, and so on. Never have ratios looked so cool.

Puma is on board as an official sponsor for the 4:44 Tour. According to a spokesperson, the brand will continue to collaborate with Jay on additional projects in the future.

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