Disney Pixar’s Coco opened at the box office to $71.2 M over the last 5 days. And proves that latinos make up a significant part of the movie-going public. This may incentivize Hollywood to produce more cultural diverse stories.

Coco is themed around Mexico’s Day of the Dead or  Dia de los Muertos, and has become Mexico’s highest grossing movie of all time beating out the Avengers. For good measure Disney Pixar studios hired cultural consultants to make sure the story was authentic.

The film, directed by Lee Unkrich and co-directed by Adrian Molina, is one of the largest U.S. productions ever to feature a largely all-Latino cast. That makes Coco an anomaly not just in the world of Pixar but also in Hollywood.

The film arrives at the perfect time with its heartwarming tale of family over Thanksgiving weekend.  The film tells the story of a young boy yearning to be a musician met with the disapproval of his family. With great humor and warmth, the movie proves to be a serious box office contender. Currently, it has a 96 % rating on Rotten Tomatoes.

Hollywood may finally be learning after the #OscarsSoWhite scandal and Lala Land and Moonlight disaster, that future success means more inclusivity and diversity.