Gee Wunder knows the music industry. He literally wrote a book on how to get the bag. His #MusicIndustryTips book series is an informative look at how Canadian artists can leverage themselves and their art.

As an O.G. in the game with more than 30 years of experience, he explains how artists can get grants, collect money from multiple streams of income, and why Spotify doesn’t pay well.

“You’re going to have to affiliate with as many people that are monetizing your product as possible, as an independent,” says Gee Wunder.

That’s worrisome for many artists who are tired of seeing the middleman with their fingers in the pie. But a necessary evil, Gee Wunder believes.

“I don’t think you can be saturated if you’re not already popular,” he explains.

Someone, as experienced as Gee Wunder, understands the pitfalls of the music business. In conversation with The Freeze, he delves deep into Pay 2 Play, shady promoters, and how artists can actually start building a buzz. You can listen to the podcast, as we examine the various revenue models and get into why spreadsheets are a businessman’s best friend.

Harsh Realities

As artists struggle to make money in the digital age, artists need to develop a game plan. In the last few years, streaming has taken over as the number one place listeners check for new music.

But comments made by Spotify CEO Daniel Ek, speaking to Music Ally, have frustrated working musicians.

“[Musicians] can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans.”

For newer artists, Gee Wunder echoed these sentiments.

“If you’re not in the game for two years, you’re written out. I don’t care what level of artist you are,” says Gee Wunder.

The caveat being bigger artists, can afford to take a step back. However, Gee Wunder acknowledges that not everyone can afford to put out a single every month.

This presents a challenge for artists trying to get their name out there. So artists need to think of diversifying, and how to create events surrounding their brand, he suggests. Too many artists get caught up in trying to maintain an image.

Unnecessary expenses, coupled with a lack of due diligence, are recurring problems for artists. Artists need to think carefully about where their money is going.

“I need to have ROI within six months. Max,” says Gee Wunder.

So artists must be forward-thinking. In our interview, we look at the infamous Unkle Adams, who got into six-figure debt trying to pursue a rap career. Looking at the rapper as a case study, we discuss common stumbling blocks.

Gee Wunder dropped a lot of gems. The consummate hustler, Gee Wunder, has been able to stay relevant in an ever-changing industry. His career is one of longevity. Listen to the episode for tips and tricks on how to stay in the music business.

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